TechCrunch just posted news that Amazon just bought Zappos.com for 10 million Amazon shares or $880 million. I find it a very interesting and a smart move my Amazon to purchase Zappos. With the rising of Zappos brand and it’s innovative “customer first” policy, it’s really a no brainer. Zappos keeps running under a wholly owned susidiary of Amazon and Amazon gets a great new brand.
Jeff Bezos posted a video here about it.