Armand’s 50 Things: Thing 13
Follow All of My Competitor’s Blogs
Every blog has an RSS feed. It’s usually the little orange square that has white rounded edges inside of it. If you click on that from someone’s blog, your browser will usually ask you how you would like to subscribe to this blog. Meaning, how would you like to receive updates? You just choose. One of the options I use is Feedly.
Feedly offers fantastic ways to subscribe to competitor’s blogs. When you find a Website you want to keep an eye on, you click the transparent Feedly button that appears in the lower-right corner of your Web browser.
It’s very simple so you can follow exactly what they’re doing on a daily basis. I do this with a lot of new information as well as to follow competition. For example, I have one tab in my browser is called Gadgets. I follow the gadget blogs, because I like gadgets and I like to see what’s hitting the marketplace.
One of the main ones I follow is Google’s blogs. I follow Google AdWords, Google AdSense and all this other stuff in Google. I do this because I teach a lot on Google topics so it makes sense for me to keep up to date on what they are doing.
I also follow all my competitor’s blogs, and you should too. This keeps you informed as to what they are all doing on a daily basis and ensures that you are never left behind.