Armand’s 50 Things: Thing 6

Create My Catch Phrase

“I’ll be back” “Hasta la vista, baby”

Very few actors have ever uttered such cheesy words, but then again very few lines have ever been as popular as the ones spoken by Arnold Schwarzenegger in the Terminator movies.

These two phrases are probably the most repeated words from any movie. Even people who have never even seen the movie quote these words. How’s that for standing out?

I believe as a marketer, we have to also come up with that one great sentence. Some people may talk about an elevator speech, but I’m going to tell you that you need a catch phrase. There are many things that I say all the time that are directly tied to me.

For example, many times I say, “Success Leaves Traces,” or I ask, “What is the next logical step?” Maybe I am most famous for saying “You suck!”  It’s catchy, isn’t it? People who know me or have seen me speak before will finish these lines as I say them.

You need to come up with your unique phrase, a phrase that’s pertinent to you. Here’s why. Remember, it’s part of a brand process. A brand is not just a logo, a brand is overall who you are, how you want to interact, what you do, how you say it and everything else. It’s how you look, how you feel as an individual, but it’s also how you look and feel as a company, how you react as a company and the type of products you create. Everything in your company basically reflects your brand.

A phrase helps that branding process even more. So, create a three to six word phrase that you can call your own.