Take Note of How My Industry Likes to Learn

Armand’s 50 Things: Thing 17 – Take Note of How My Industry Likes to Learn This is another one where your own preferences can get in the way because you may like to learn a certain way and assume that everyone else does too. For example, you may learn best through experience, meaning that you…

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Make a Complete List of What I Feel the Industry Wants

Armand’s 50 Things: Thing 16 – Make a Complete List of What I Feel the Industry Wants (based upon the research that I’ve been doing) The research I’m talking about is from the information you have collected earlier as we talked about in this report such as going to events and seminars, following the forums…

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Make a List of Questions People Ask in the Forums

Armand’s 50 Things: Thing 15 – Make a List of Questions People Ask in the Forums Best thing about this task is it could easily be assigned to someone else within your team or be outsourced. Notice, in this list, I keep coming back to finding out what people want and listening to the questions…

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Join All the Forums in My Industry

Armand’s 50 Things: Thing 14 – Join All the Forums in My Industry Note that I said, “join all the forums.” I didn’t say participate in them. I’m not a big proponent on participating, but I would at least join all the forums because I want to log in and see exactly what the industry…

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Armand’s 50 Things: Thing 13

Follow All of My Competitor’s Blogs Every blog has an RSS feed. It’s usually the little orange square that has white rounded edges inside of it. If you click on that from someone’s blog, your browser will usually ask you how you would like to subscribe to this blog. Meaning, how would you like to…

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Armand’s 50 Things: Thing 12

Make a List of What My Competitors Don’t Have When researching competitors, don’t just focus on what they are doing; you also want to be aware of what they are not doing. What are they missing? Most of the time, you can easily spot exactly what your competitors don’t have. It’s obvious to you, but…

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Armand’s 50 Things: Thing 11

Make a List of What My Competitors Have As we go through the list of things I would do if I was starting over, you will see a lot of what I would do is wrapped around my competition. In this case, when I say make a list of what they have, I am not…

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Armand’s 50 Things: Thing 10

Attend All Industry Events and Seminars The reason why I want to do this is because I want to get in the minds of my market. I want to know as much about the market as possible. I may not really care what’s happening up on stage because for me, it’s more about what the…

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Armand’s 50 Things: Thing 9

Buy All My Competitor’s Products You want to know as much about your competitors as you possibly can, so I would make a list of all my competitors, and then buy all of their products. I want to clarify that if they have a $5,000 product or product line that adds up to thousands of…

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Armand’s 50 Things: Thing 8

Create a Press Release Marketing Plan Press releases are not only for big companies. You should write a press release for almost everything you do. Keep this resource — WebWire.com You will hear a lot of marketers talk about PRWeb, but I recommend WebWire.com. PRWeb is great, but something happens with companies after a while.…

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