When I started speaking professionally, I quickly realized that knowing my audience was crucial. Understanding demographics—age, location, and profession—helps me tailor my presentations and appeal directly to their interests. For example, a corporate audience may prefer practical insights, while a creative gathering might enjoy a more narrative-driven approach. It’s all about connecting with them!

I typically send out surveys through my newsletter or social media channels to collect this data. I ask specific questions about their preferences and what they’re looking for in a speaker. The insights are invaluable, and having concrete data allows me to craft a message that resonates with them deeply.

Don’t forget to analyze past events too. Look at who attended your previous speaking gigs and any feedback you might’ve received. This historical data can give you a clear picture of who’s been most interested in your content.