Unless you’ve been hiding underneath a rock for the past week, no doubt you’ve heard about Google’s new tool called “Buzz”. Some say it’s a Twitter and FaceBook killer, while others say it’s a privacy nightmare. Either way it’s here to stay and it definitely be a social media game changer. But I also have my own thoughts on the matter. Which I think you’ll find interesting.
Here’s The Official Video:
Google Buzz Privacy Issues
You’ve probably heard more about naysayers crying my privacy has been invaded, right? Well, it’s true yes and no. I don’t believe Google thought it through enough before launching, which I find quite strange for such a large company. It looked rushed in my opinion. Michel Fortin stated that it was because of WAVE not doing as well as they had hoped.
There are several places where you can read what problems they had:
Personally, I believe it’s fault is two fold. One the end user has to take some responsibility and actually read the directions and instructions prior to using and new service. But also, the company, Google, must take responsibility and realize many people will not do this. So they must save their own users from themselves or suffer the consequences via bad press and downright outrage by their hopeful users of the system. Once you make people mad, they won’t come back and worse yet, they’ll tell everyone and most people they tell won’t get the full story. They’ll only hear “Google Buzz is Bad!”.
I’m a Google Buzz Fan
First off, I’m not the most social person. Meaning, I don’t really Twitter and I am rarely on Facebook. BUT, with that being said, I said in a Buzz yesterday, I used Google Buzz more in one day, that I used Twitter all of last year. Why? Because that’s where I am. I’m in my Gmail account multiple times throughout the day.
- I don’t have to buy new software
- Download new software
- I don’t have to find people, Google already listed all my friends for me
- I don’t have to create a new habit
I’m already using Gmail. I see a new Buzz come in, I have a choice, ignore it or read it. If I read it, I have a choice to respond or not. Do I have people who I don’t know following me? Yeah so what. I have almost 5000 people following me on Facebook, so what’s the difference.
With my new found love of Google Buzz, it still needs a lot of work.
If Owned Google Buzz… Here’s What I Would Do
- Allow People to Buzz From Their Profile Page. Right now you can only comment.
- Create a “Follow My Buzz” Button to people can add it to their websites
- Outbound communication with Twitter and Facebook at a minimum.
- Allow Custom Profile Pages
- Make a “Followers” image list. Like Twitter has on right hand side.
- Allow you to make your whole Buzz Account PRIVATE. Twitter does this and so does even MySpace.
- Create separate buzz page for users as well. This will make it easier to use even if you are NOT in Gmail.
- Not force you to see all Buzz comments or be notified of Buzz Comments. I subscribed to Mashable’s Buzz feed and it sucked. I like Mashable it’s just they have a huge amount of comments so it wasn’t a good experience for me, not their fault Google’s fault.
Yes, there’s a lot more I would change but this is just for starters.
Here’s what I’m most surprised about. With all the resources and talent that Google has, I’m surprised that they launched this product as a competitor. Here’s what I mean. Google could have done the things I mentioned above and few others and came out the gate, made everyone happy and made Twitter and Facebook crap their pants. It would have been game over. It seems now they are playing catch-up than being from a dominating position.
With a few subtle changes, last week would have been different. Sure it’s still going to be dominating force in social media, it’s just going to take longer. It could have been overnight.
What do you think of Google Buzz?
Leave a comment below to let me know your thoughts.